The Lifecycle
Communicate the unique origin, story and positive impact of each product accessible at the ease of a camera click.
Share the product journey in a story format that triggers emotional response and humanizes the brand.
Word of mouth
Engagement
Brand equity
Share exactly what matters
Our Lifecycle tool creates fully customisable pages for all your special products. A future-proof solution that let’s you tell the specific product facts and appeal to your customers’ changing values.
You have the flexibility to open up to different levels of transparency.
Yt-shirt
MODEL: N 005 11
Fiber
Textile
Production
STRENGTH
Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product.
EXTRA LONG STAPLE
SOFTNESS
Origin:
Open product lifecycle
Access from ANYWHERE
The page can be directly accessed through a link, an NFC, a QR code, whatever works for your brand.
No apps and no add-ons needed to immerse customers in the story of your product.
Business Case
The pioneering platform for circular fashion, Kool And Koncsious used the Lifecycle to demonstrate the full transparency of their first brand product and its production cycle. Launching with Lifecycle from the start resulted in high brand credibility and differentiation in a very competitive market, together with operational and marketing cost savings.
Execution
Lean API, enabling fully-automated, centralized and hands-off customer onboarding process and tech integration.
One system to manage the data, pulling information from across your teams and suppliers in a seamless way, integrating into your existing software and workflows.
Sustainability
The Lifecycle acts as a proof point that communicates sustainability activities and goals in a trustworthy way by connecting claims to impact and supply chain data. A source of customer insights, the Lifecycle helps you ensure that your sustainability strategy influences commercial decisions, linking sustainability goals to shopper needs in the market.
Compatible with
Custom Platform