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The Lifecycle

Communicate the unique origin, story and positive impact of each product accessible at the ease of a camera click.

 

Share the product journey in a story format that triggers emotional response and humanizes the brand. 

Word of mouth 

Engagement 

Brand equity 

Share exactly what matters

Our Lifecycle tool creates fully customisable pages for all your special products. A future-proof solution that let’s you tell the specific product facts and appeal to your customers’ changing values. 

You have the flexibility to open up to different levels of transparency.

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Yt-shirt 

MODEL: N 005 11

Fiber

Textile

Production

STRENGTH

Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product.

EXTRA LONG STAPLE

SOFTNESS

Origin:

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Open product lifecycle

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Access from ANYWHERE

The page can be directly accessed through a link, an NFC, a QR code, whatever works for your brand. 


No apps and no add-ons needed to immerse customers in the story of your product. 

Business Case

The pioneering platform for circular fashion, Kool And Koncsious used the Lifecycle to demonstrate the full transparency of their first brand product and its production cycle. Launching with Lifecycle from the start resulted in high brand credibility and differentiation in a very competitive market, together with operational and marketing cost savings.

Execution

Lean API, enabling  fully-automated, centralized and hands-off customer onboarding process and tech integration. 
One system to manage the data, pulling information from across your teams and suppliers in a seamless way, integrating into your existing software and workflows.
 

Sustainability 

The Lifecycle acts as a proof point that communicates sustainability activities and goals in a trustworthy way by connecting claims to impact and supply chain data. A source of customer insights, the Lifecycle helps you ensure that your sustainability strategy influences commercial decisions, linking sustainability goals to shopper needs in the market.

Compatible with 

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Custom Platform